Hospitality Management Services

Marcus Hotels & Resorts is the first choice in the industry, illustrated by our strong performance in our markets. No company knows how to create experiences like we do, tailoring to what guests want in today’s experience economy and, thus, capturing their loyalty. Entertainment and hospitality is in our blood. We make ordinary days extraordinary. With Marcus as an operating partner, we make properties the healthiest and most vibrant they can be, from the guests’ experience and associates’ ambassadorship, to optimizing the value of a portfolio.

We achieve this for our partners through management expertise that includes:

Sales & Revenue Management

  • Marcus Hotels & Resorts establishes revenue segment goals and strategies in concert with the overall goals of each property. With the ability to monitor productivity centrally, across both branded and independent CRM systems, we quickly identify opportunities to improve overall hotel performance. Training and coaching, from initial engagement to advanced sales negotiation, is provided at onboarding and on an ongoing basis.
  • Through Marcus’ Customer Care Center – 24-hour reservations and guest support center – advanced technology allow for calls to be routed to specially trained agents that provide service that appears to be on-site, yet at a significantly lower cost. Agents focus on individual properties’ priority revenue goals, and guest feedback and “shop” scores consistently surpass industry benchmarks.
  • With strategic and tactical expertise at corporate, regional, cluster, and property levels, Marcus’ revenue management allows us to drive market share with a focus on pricing, inventory controls, segmentation analysis, distribution, forecasting, and demand generation through both brand systems and independent approaches.

Marketing & Online Engagement

  • Marcus Hotels & Resorts has a comprehensive and integrated approach to sales and marketing that focuses on reaching the right person with the right message at the right time and price to optimize capture rates and ROI. We utilize modern technologies and forward-thinking approaches that center around strategic online engagement, customer relationship marketing (CRM), and leverage brand and strategic partnerships.

Financials & Accounting

  • Marcus provides centralized accounting and finance support, reducing personnel costs at the property level. We utilize industry-leading software packages providing efficiencies and timely insight into financial performance and a full spectrum of tactical areas of oversight.
  • We offer strategic planning collaboration, aligning budget and goals for optimal performance, as well as comprehensive business and budget planning, and reporting capabilities using our operational and reporting system, and deliver weekly, monthly and annual reporting and measurement that is fully customizable and interfaces seamlessly to PMS, POS, Sales and CRM systems.

Information Technologies

  • Our hospitality-specific expertise encompasses the entire technology spectrum, and we cover every detail. Marcus Technologies handles all brand standards, system and network security management, 24/7 technology support services, contract negotiation and vendor management, project management, and new construction and renovation technology implementation
  • Through Graydient, an award-winning part of the Marcus Corporation, we offer a full spectrum of web and application design and development, branding and print design, content strategy and writing, social media management, SEO, e-commerce, email marketing, mobile apps, and augmented reality.

Food & Beverage

  • Marcus’ F&B businesses focus on outlet performance through compelling and branded F&B concepts driving higher RevPOR than industry benchmarks, memorable events and catering, Marcus Restaurants' loyalty program, and dedicated teams that focus on their specialties resulting in exceptional guest satisfaction.
  • We drive food and beverage profitability through leveraged product contracts, professional supply chain and procurement solutions, and consolidated spending through flexible national contracts that allow for balancing with local sourcing, as selected.

Fitness, Spa, & Sport

  • Driven by our focus on overall guest experience, we are experts in operating appropriately positioned, high quality, and profitable operations for guest recreation and enjoyment.
  • Within our hotel and resort properties, we operate four spas, three of which are our own Well Spa brand with up to $4 million in individual annual revenue and 25% department profitability; fitness centers outfitted for guest needs; two golf courses, ski lifts and an airstrip.

Human Resources

  • Marcus Hotels & Resorts is built upon the philosophy of “People Pleasing People.” Our associates are one of our most important assets, consistently providing exceptional service and creating extraordinary experiences for our guests.
  • We provide subject matter expertise in all areas of HR focused on talent attraction, associate training and development, retention, and HR compliance. As a result, our associates’ tenure outpaces that of the industry with stellar response in associate satisfaction.

We welcome the opportunity to discuss third-party management of your hotel, resort or portfolio. Contact Andrea Foster, SVP Development at andreafoster@marcushotels.com or 414.905.1269 to begin a conversation that could lead to an exceptionally successful partnership.


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