Ladies Golf Jam from Milwaukee Journal Sentinel

Inside Golf

by Gary D’Amato

GENEVA IDOL? He’ll never make it on “Dancing With the Stars, ” but give Grand Geneva Resort pro Jason Boaz credit for having some social marketing savvy. Boaz and Ben Roe, the resort’s event coordinator, star – and we use that word loosely – in a YouTube video promoting a special in which women pay $55 to play golf at Grand Geneva in June. In “Ladies Golf Jam by Jason the Pro & Co.,” Boaz and Roe “low-ride” in golf carts and show some un-fancy footwork while Roe does his best Barry White imitation. “It’s a neat concept to get women more involved in golf,” Boaz said. “So if I take some grief for it, that’s fine.”