Atlanta Business Chronicle – Westin Perimeter to undergo $14M renovation

October 18, 2012 | Amy Wenk for the Atlanta Business Chronicle 

A Sandy Springs hotel is set to undergo a major renovation.

The Westin Atlanta Perimeter North will get a $14 million renovation, according to the new owners of the 372-room hotel. Construction should start next spring and will take about six months.

“It will look like a different hotel when people come back next fall,” said Chris Anderson, senior vice president of marketing and brand development for Marcus Hotels & Resorts.

Marcus, in a joint venture with Carey Watermark Investors Inc. and The Arden Group Inc., acquired the Westin early this month. Marcus will manage the property, located in Concourse Corporate Center.

Opened in 1986 and branded a Westin in 1996, the hotel hasn’t seen a major renovation since 2003, Anderson said.

All the guest rooms and bathrooms will be upgraded. Several floors will be redesigned with the business traveler in mind. That includes technology improvements and a new concierge lounge.

New beginning: Construction is expected to start next spring.

The hotel’s 20,000 square feet of meeting space also will be renovated, as well as the lobby, front entry, bar and restaurant.

A large focus will be placed on improving the outdoor lounge space, Anderson said. That includes adding fire pits and lakeside music programs.

“It’s going to be an exciting project,” said Anderson, a former marketing director for the Atlanta Marriott Marquis.

The renovation signals further change for Concourse Corporate, which just changed hands this month.

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