HB Cares Classic Brings Together HelmsBriscoe, Marcus® Hotels & Resorts and Other Partners To Support Community Charities

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Scottsdale, Ariz. (December 15, 2015) — On August 23rd – 24th, 2016, HelmsBriscoe and Marcus Hotels & Resorts will once again host the annual HB Cares Classic, a networking and charity event which this year raised $50,000 for charity. The event will be held at the Grand Geneva Resort & Spa in Lake Geneva, Wisconsin.

HelmsBriscoe, the global leader in meetings procurement, strives to find unique and exciting ways to bring its Associates and Hotel and Destination Partners together outside of conventional site visits or industry tradeshows.

“This event was started as a means of giving back to local charities committed to making a difference in their communities, while also providing a vehicle through which our Associates could cultivate lasting relationships with colleagues, hoteliers and destinations around the world,” said HelmsBriscoe Founder and CEO, Roger Helms.

During this annual event, HelmsBriscoe Associates and Partners join together to participate in a golf tournament held on Grand Geneva’s championship course, The Brute. Guests also enjoy a variety of social and networking opportunities during the gathering.

This year, HelmsBriscoe and Marcus Hotels & Resorts presented a check of $50,000 to support United Way, Clean the World, Childhood Leukemia Foundation, Give Kids the World, and the Special Olympics of North Texas.

“We are so thankful for our great relationship with Marcus Hotels & Resorts and to all of those who participate in this event annually,” said Helms. “With their support, this event will continue to have a significant impact for years to come.”

For questions about the 2016 HB Cares Classic, please email [email protected].

About HelmsBriscoe
HelmsBriscoe is the global leader in meetings procurement for a variety of corporate, association and government clients. Spanning more than 55 countries, their highly respected network of 1,200 procurement specialists booked 5.3 million room nights, resulting in more than $1 billion in room revenue, last year. By using their proprietary technology, collective market knowledge, and volume-based purchasing power, HelmsBriscoe Associates facilitate the research and contracting processes, thereby mitigating the risk and increasing the return on their clients’ meetings. For more information, visit www.helmsbriscoe.com.

About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns and/or manages 19 hotels, resorts and other properties in the U.S. A leader in the hospitality industry since 1962, Marcus Hotels & Resorts creates asset value for hotel owners through its expertise in management, development and product repositioning, including hotel food and beverage concepts developed by its Marcus Restaurant Group. The company’s distinctive portfolio includes city-center meeting hotels, upscale resorts, historic properties, and premium branded and independent first-class hotels. Marcus Hotels & Resorts is an approved operator for all major lodging brands. For more information, please visit: http://marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).