Keith Halfmann, Vice President of Operations, discusses how the Pfister Hotel’s Mason Street Grill uses various social media methods, including Facebook and Foursquare, to tell the company’s story. By integrating social media into its overall strategy, Mason Street Grill has successfully boosted awareness of various promotions, including its popular wine dinners.
More information: http://www.marcushotels.com/marcus-hotels-resorts-pdfs/social-storytelling.pdf