The Pfister Hotel’s Augmented Reality Art Tour is featuring in the March issue of HOTELS magazine. Launched in 2014, the original goal of the AR app was to make art more relevant and accessible to younger demographics, especially millennials. Since its inception, the hotel has also “augmented” the coasters that are used in the bars, restaurants and banquet rooms, and soon it will augment the artist in residence legacy pieces that are in a select number of guestrooms. The hotel will film the artists standing next to their prints, so when a guest puts the device up to a painting, the artist “appears.” – See more at: http://www.hotelsmag.com/Industry/News/Details/64969#sthash.Gis3DTky.dpuf
