Keith Halfmann Featured in Hotel Executive November 2011 Issue – Success Through Sustainability

Keith Halfmann, vice president of operations for Marcus Hotels & Resorts discusses with readers how to turn a hotel restaurant into a profitable destination in the November issue of Hotel Executive.  In the article, he discusses how passionate owners and operators should view their restaurant as an opportunity to increase the bottom line and engage the local community. He addresses questions such as how do operators make their restaurant or lounge sustainable? How do they successfully draw-in out-of-town guests while also capturing added revenues from the local residents? And how do they transform their restaurant into a destination?  Please read Keith’s article for great tips and insights!

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