Milwaukee, Wis., October 25, 2016 – InterContinental® Milwaukee, which is owned and managed by Marcus® Hotels & Resorts, today announced a donation of more than $13,000 to ABCD: After Breast Cancer Diagnosis, the country’s leading organization that provides free, personalized information and one-to-one support to people affected by breast cancer—patients, families and friends.
Just in time for Breast Cancer Awareness Month, the donation is a result of InterContinental Milwaukee’s two Pink Rooms – two special guest rooms designed to build awareness, raise funds, offer support and foster hope for those fighting breast cancer. Over the past seven years, a portion of the proceeds from each stay in the rooms has been donated to ABCD. Each year the contribution has increased, due to the growing interest in the cause and the program.
“InterContinental Milwaukee’s Pink Rooms have served as powerful symbols of hope and encouragement for both our associates and guests,” said Joseph Khairallah, president and chief operating officer of Marcus Hotels & Resorts. “We are proud to be active in supporting breast cancer survivorship and look forward to continuing our partnership with ABCD.”
“ABCD is grateful to be part of this creative program,” said Ginny Finn, executive director of ABCD. “The Pink Room project serves the dual purpose of raising the profile of ABCD’s services that are available 365 days a year, and raising funds to make sure all those who turn to us are served at no charge.”
The latest donation brings the total contribution to ABCD since the inception of the program to nearly $86,000. Since the Pink Rooms opened, more than 3,440 guests from 42 states and 12 different countries have stayed in the special guest rooms.
For more information, please visit: http://www.intercontinentalmilwaukee.com/pink-room/
About ABCD: After Breast Cancer Diagnosis
Founded in 1999 by Emmy award-winning journalist Melodie Wilson Oldenburg ABCD: After Breast Cancer Diagnosis’ signature service is one-to-one peer mentoring – providing free, personalized one-to-one support to breast cancer patients, their families and friends. Mentor matches are personalized based on similar diagnoses, treatment plans and many life circumstances. With over 1,000 professionally trained and supported peer Mentors, ABCD is accessible from anywhere in the world by phone or internet. One-to-one support is available from diagnosis through treatment and anytime throughout the breast cancer journey. For more information, visit www.abcdbreastcancersupport.org, or find us on Facebook at ABCD: After Breast Cancer Diagnosis.
About the Pink Room
The initial idea for the Pink Room project came from three InterContinental Milwaukee employees’—who all share a personal connection with the disease—desire to support the fight against breast cancer. When guests of the Pink Room enter their room they’re greeted by an abundance of pink—from the comforter to the commissioned artwork. They’ll notice a laptop on the desk that opens up to the Pink Room blog, where they can read previous guests’ survival stories, learn about breast cancer events in the area and much more.
InterContinental Milwaukee’s guests have been inspired by design concept and stories left on the Pink Room blog since the hotel began taking reservations for the Pink Rooms. More information on the Pink Rooms can be found at pinkroomstories.com. Over the years, InterContinental Milwaukee’s Pink Room concept has won numerous awards, including a national ‘Stars of the Industry’ award from American Hotel & Lodging Association. The InterContinental Milwaukee is located at 139 E. Kilbourn Ave. in downtown Milwaukee. Find the hotel on Facebook (facebook.com/InterContinentalMilwaukee) or follow it on Twitter (@InterConMKE).