MILWAUKEE, March 1, 2012. . . . .Marcus® Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), today announced it will be a major and inaugural sponsor for the new Milwaukee IndyFest at the Milwaukee Mile June 15-16, 2012. The company will also be official hotel and catering partner and will be recognized as a Champion of the Community Partner for this summer’s event. The sponsorship announcement was made at a news conference today at the Pfister Hotel.
Andretti Sports Marketing Wisconsin, led by IndyCar team owner Michael Andretti, is bringing back the IZOD IndyCar Series to the historic Wisconsin State Fair Park, in addition to a concert and other exciting entertainment events. Andretti has won at the Milwaukee Mile five times as a driver and three times as an owner.
“We are very excited to be a major sponsor of the all-new Milwaukee IndyFest at the Milwaukee Mile. The addition of the Andretti Autosport family to this event will make it bigger and better than ever. Milwaukee IndyFest will generate national attention for Milwaukee and create added demand for the many attractions the city has to offer. With a passion and legacy for racing, the Andretti team will transform this event into a first-class race and make those that call the Milwaukee area home very proud,” said Chris Anderson, senior vice president, sales, marketing and brand development for Marcus Hotels & Resorts.
“Marcus Hotels & Resorts has been a leader and icon in the Milwaukee community for three generations,” said Michael Andretti, CEO of Andretti Sports Marketing. “Milwaukee IndyFest is pleased to partner with such a distinguished company and appreciate their support as we bring a thriving IndyCar race to Milwaukee. We identify with the excellence of the Marcus brand, and look forward to a long-term relationship.”
Tickets for Milwaukee IndyFest go on sale today. For more information and to purchase tickets, please visitwww.Milwaukeemile.com.
For more information on the latest news and updates from Marcus Hotels & Resorts, please visit:https://www.marcushotels.com/.
About Marcus Hotels & Resorts
Marcus Hotels & Resorts, a division of The Marcus Corporation (NYSE: MCS), owns or manages 18 hotels, resorts and other properties in nine states. A force in the hospitality industry, Marcus Hotels & Resorts provides expertise in management, development and historical renovations. The company’s portfolio includes a wide variety of properties including city-center meeting hotels, upscale resorts and branded first-class hotels. For more information, please visit www.marcushotels.com and follow the company on Facebook and Twitter (@MarcusHotels).
About Andretti Sports Marketing Wisconsin
Andretti Sports Marketing Wisconsin, LLC is a subsidiary of Andretti Sports Marketing, LLC. Based in Indianapolis with regional offices in Toronto, New York and Fort Lauderdale, Andretti Sports Marketing, LLC manages turn-key marketing solutions that drive targeted return-on-investment for its professional sports marketing clients. Led by racing legend Michael Andretti, Andretti Sports Marketing collaborates with MDC Partners’ agencies, blending a winning formula for corporations leveraging their brands within the sports marketing industry and to provide a seamless North American activation footprint. For more information on Andretti Sports Marketing, visit http://www.andrettisportsmarketing.com.