Return on Relaxation: How to Link Golf and Spa to the Bottom Line
By: Andrea Doyle
The effectiveness of a meeting and its return on investment go hand in hand. As it becomes more important for meetings to demonstrate quantifiable results, the necessity has also extended to measuring the impact of an event’s activities – golf and spa included. While these have traditionally been viewed as the leisure side of meetings, increasingly, planners are finding ways to enhance their business value and view them through the lens of ROI.
….The 355-room Grand Geneva Resort & Spa, in Lake Geneva, WI, with a spa and two championship 18-hole golf courses, reports an increase in groups allowing more time for spa services — giving people more open afternoons to experience the property, rejuvenate, and relax. “Not only does a spa addition to a meeting add a health/wellness aspect, but it provides a more casual environ- ment where people feel comfortable and sets the tone to reconnect and re-energize,” says Jennifer Edwards, sales coordinator at Grand Geneva’s Well Spa.
