Marcus Hotels & Resorts has agreed to become the first major sponsor of the new Milwaukee IndyFest at the Milwaukee Mile in June. Andretti Sports Marketing Wisconsin, led by IndyCar team owner Michael Andretti, announced that it would promote the race and festival at the Milwaukee Mile in West Allis on June 15 and 16. The event will be headlined Saturday afternoon by internationally televised IZOD IndyCar race and also will include many other events at the Wisconsin State Fair Grounds, including a post-race concert.
More information: http://www.bizjournals.com/milwaukee/news/2012/03/01/marcus-to-be-major-sponsor-of-indy-race.html