Revenue Management

With strategic and tactical expertise at corporate, regional, and property levels, Marcus Hotels & Resorts’ revenue management allows you to drive market share with a focus on pricing, inventory controls, segmentation analysis, distribution, forecasting, and demand generation through both brand systems and independent platforms and technology.

Our revenue management team provides a mix of analytical skills, strategic vision, and collaboration with the other commercial disciplines, to optimize revenue and profit across all top-line revenue streams.

We are proficient in revenue management technology, central reservation systems, property management systems, reporting tools, and direct and third-party booking tools. Our team works with franchise partners, asset managers, and owners to ensure that we deliver the most profitable mix and market share.

Food & Beverage

Marcus Hotels & Resorts strongly emphasizes the quality and excellence for all food and beverage operations. We approach hotel food and beverage with the mindset of an independent restaurateur, allowing for our compelling brand concepts to successfully compete with stand-alone concepts in our market, as well as competitors’ restaurants, bars, and lounges.

We drive higher RevPOR than industry benchmarks, host memorable events with high-quality catering, and leverage customer loyalty through our Marcus Loyalty Rewards program.

Our goal to maximize food and beverage profitability is achieved through leveraged product contracts, procurement solutions, and consolidated spending through flexible national contracts that allow for balancing with local sourcing as selected.

Project Management & Renovations

Marcus Hotels & Resorts is proud to offer industry-leading services in project management and renovations for its partners. Our project management team’s extensive knowledge and vast experience with multi-million dollar projects for branded, independent, and historic hotels sets up our portfolio for continuous growth within our markets.

Our skilled team of hospitality professionals maximize a property’s value through strategic and targeted renovation planning, project costs and budgeting, market evaluation, and property improvement plans for independent and branded hotels.

From renovations and repositioning to development and new builds, our project management team oversees all selections for architectural and interior design, construction, procurement, and installation. We are passionate about enhancing our properties to continue delivering exceptional experiences to current and future guests.


Marcus Hotels & Resorts prides itself on a dynamic and multifaceted sales approach that blends relationship building, marketing, and revenue management to drive bookings and overall hotel revenue. This approach begins with a strategic understanding of the target audience, from business professionals to event planners, and showcases the unique features and special offerings of each hotel to meet every client’s needs. Through strategic planning, measurable sales goals, and the efficient use of resources, our sales team successfully increases revenue for our properties. Our specialized training curriculum ensures that each associate obtains the skills and knowledge to effectively promote our hotels and resorts.

In addition to generating revenue for our hotels and resorts, we emphasize the importance of community engagement in all of the markets in which we operate. Giving back to non-profit organizations through volunteering or board member service is a strong part of our culture, and leads to powerful community partnerships.

Marketing & E-Commerce

Marcus Hotels & Resorts utilizes an omnichannel approach with integrated marketing and e-commerce strategies. With an emphasis on comprehensive marketing plans for each property, our marketing professionals utilize tailored tactics to successfully generate brand awareness, and connect with current and prospective guests.

Through precise segment targeting, creative messaging, and ever-evolving campaigns, we maximize capture rates and return on ad spend. Our hospitality marketing professionals harness our technology stack and innovative methods to manage online visibility, guest interactions, customer loyalty marketing, and strong brand partnerships and collaborations.

We understand the importance of collaborating with other departments to ensure that our revenue and growth goals for each property are consistent, and our marketing team works closely with sales and revenue management to create an all-encompassing commercial team.

Information Technologies

The Marcus IT team delivers innovative, secure, and reliable solutions for operational excellence and guest satisfaction, while maintaining a cloud-first attitude and continued system stabilization. Our hospitality-specific expertise encompasses the entire technology spectrum, from new builds to renovations, acquisitions to off-boarding, and branded to independent hotels.

Marcus Technologies handles all brand standards, system and network security management, 24/7 technology support services, contract negotiation and vendor management, project management, and new construction and renovation technology implementation. Our decades of specialization in the hotel industry has afforded us strong relationships and formal training with most major hospitality technology vendor partners.

We are passionate about our industry, and strive to apply innovation and human-centered creativity to help our hotels and restaurants achieve their goals, while championing emerging technologies that elevate the guest experience.

Financials & Accounting

Marcus Hotels & Resorts provides centralized accounting and finance support, reducing payroll costs at the property level. We offer strategic planning collaboration, comprehensive business and budget planning, and timely reporting to align budgets and goals.

We utilize industry-leading software packages which empower systems to provide operating efficiencies in areas such as budgeting, forecasting, purchasing, payroll and accounts payable, along with timely insight into financial performance. We are deliver weekly, monthly, and annual reporting, and measurements that are fully customizable and interface seamlessly to the PMS, POS, Sales, and CRM systems. In order to ensure operational decisions are made efficiently, we provide forecasts twice monthly.

As a Division of a publicly traded company (NYSE: MCS), our internal control systems are first-class, and we provide an annual internal audit to ensure that these systems and practices remain well-maintained.

Human Resources

Marcus Hotels & Resorts is built upon the philosophy of “People Pleasing People.” Our associates are one of our most important assets, consistently delivering on our mission to Serve People, Create Memories, and Deliver Exceptional Experiences. We have a long history of creating a positive and engaging work culture. As a result, the overall tenure of our associates outpaces that of the industry.

We provide subject matter expertise in all areas of Human Resources focused on talent attraction, associate training and development, associate relations, labor relations, employment law, diversity/equity/inclusion, compensation, benefits, safety, compliance, HR technology, and strategic planning.

Fitness, Spa, & Sport

With an unwavering commitment to elevating guest satisfaction, we specialize in managing strategically located, top-tier, and lucrative recreational facilities for optimal guest delight. Within our portfolio, Marcus operates two well-established and successful spas under our WELL Spa brand, including one at The Pfister Hotel in downtown Milwaukee, and one at Grand Geneva Resort & Spa in Lake Geneva, Wisconsin.

Additionally, we manage state-of-the-art fitness centers tailored to modern travelers, two award-winning golf courses, a ski hills and lift, and a private airstrip.